On 4 September 2026, the United Nations General Assembly overwhelmingly backed a resolution encouraging a more accurate representation of the relative size of Africa and other parts of the world. For businesses looking at African markets, the timing is useful. Africa’s physical scale is enormous, and the commercial effort to connect its economies through the African Continental Free Trade Area is becoming increasingly important.

Kenya’s SMEs contribute over 30% of GDP and employ more than 14.9 million people, the majority in informal and micro enterprises (KNBS, 2022). They are widely acknowledged as the backbone of the economy, yet in most conferences, exhibitions and award ceremonies, their voices remain secondary to those of policymakers, corporate sponsors and development partners. Having…

If you read the headlines, you might think Artificial Intelligence is a game reserved for Silicon Valley giants with billion-dollar budgets. You would be wrong. The World Bank’s Digital Progress and Trends Report 2025 just dropped, and hidden in the data is a massive signal for Kenyan businesses. Here is the reality: While Kenya is categorized as…